![Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x630_olympics_opinion/public/d8/images/methode/2020/08/27/801aa20e-e6a5-11ea-8600-abe4f45458c9_image_hires_125414.jpg?itok=AQqSVol3&v=1598504060)
Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post
![Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_coronavirus_generic/public/d8/images/methode/2020/08/27/8c99f890-e6a5-11ea-8600-abe4f45458c9_972x_125414.jpg?itok=Nqp0bVvp&v=1598504061)
Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post
![Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2020/08/27/801aa20e-e6a5-11ea-8600-abe4f45458c9_image_hires_125414.jpg?itok=B0UBTH10&v=1598504060)
Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post
![Rolex Patek Philippe Audemars Piguet and Panerai Watch Protection Film sticker, Luxury, Watches on Carousell Rolex Patek Philippe Audemars Piguet and Panerai Watch Protection Film sticker, Luxury, Watches on Carousell](https://media.karousell.com/media/photos/products/2021/1/18/rolex_patek_philippe_audemars__1610951219_5da40d0b_progressive.jpg)